Scorebot is an extension for the widely popular project management application Slack. It turns everyday conversation into competition.
When Crema first approached us about producing a promo for their new Slack extension Scorebot we were pretty excited. We had worked with Crema on a monthly basis producing online content but this however would be a much more involved piece. Ross Brown, one of Crema's developers, had written a highly conceptual script that involved lots of animation and blocking. The day of production went relatively smoothly. All talent were Crema staffers and they all knocked it out of the park!
The challenges came in post-production. We wanted the animation overlays to feel true to Slack. By going through and studying the look and feel of slack channels we were able to come up with a seamless design. We took the look and design of the Scorebot logo, to base the look of our animated flip board scores. Added some strategically place sound design and some bossa nova music by Studio Le Bus and we had ourselves a promo that we were all really happy with.
PRODUCTION COMPANY: Summer House
SCRIPT: Ross Brown
DIRECTOR / DP: Nathan Eaton
PRODUCER: Austin Goldberg
LEAD EDIT: Nathan Eaton
ANIMATION: Nathan Eaton
POST PRODUCTION: Summer House
MUSIC: Studio Le Bus