'From Mine To Yours' Paz Diamonte is a socially responsible diamond mining organization that aids workers and their communities through fair trade diamond mining practices and land re-devlopment.
We love teaming up with creative agencies like Design Ranch that think outside of the box. When we first teamed up with to create a video piece for Paz Diamonte, they had already developed the brand identity in both message and visual assets. We were then able to internalize the message and visual ideas and think about how we would interpret them in video form. There were a few parameters that we had to think about and problems to work through. First, Paz Diamonte founders Ed & Michael lived outside of Kansas City and had very busy international travel schedules. Secondly, air travel to the country of Sierra Leone was on full lock down due to the Ebola outbreak.
After discussions with Design Ranch, we opted to have Ed & Michael travel to Kansas City for one day to interview, shoot b-roll, and collect Sierra Leone footage shot on iphones and GoPros to use for this piece. With the already visually distinct look developed in the stills we would then take that video footage and match the color treatment. We capitalized on the genuine interviews of both founders and contrasted that with the rough footage from Sierra Leone to give a very real but honest snapshot into Paz Diamonte.
CLIENT: Paz Diamonte
AGENCY: Design Ranch
PRODUCTION COMPANY: Summer House
DIRECTOR / DP: Nathan Eaton
PRODUCER: Austin Goldberg
POST PRODUCTION: Summer House
LEAD EDIT: Nathan Eaton