MBT SS17 GLOBAL CAMPAIGN
Life Well Lived
Global active lifestyle brand MBT celebrates 21 years of Life Well Lived with the launch of its Spring Summer 2017 collection.
Shooting a Spring Summer ad campaign in December in the subfreezing midwest? We did! We were approached by Anda Creative and their client MBT to produce a global image campaign for the upcoming 2017 collection. Three weeks after our first pre-production call we wrapped on the shoot. Within those three short weeks a lot had to be set in place. We found our models, scouted locations, and a week before our shoot we received 4 massive boxes of samples sent straight from production to our studio. We sorted through each shoe with our wardrobe to coordinate each of the looks with the proper locations on our pre-production deck.
The 2 days of production were filled with 5am call times, warm coats and blankets for our summer dressed models, and warm coffee for all. We shot both on location and in studio in order to allow for composite backgrounds in post-production.
CLIENT: MBT USA
AGENCY: Anda Creative
PRODUCTION COMPANY: Summer House
PRODUCERS: Nathan Eaton & Austin Goldberg
LINE PRODUCER: Kelsee Pietz
PHOTOGRAPHER: Kyle Goldberg
WARDROBE: Emily Moore
HAIR/MAKEUP: Kami Bremyer
BTS PHOTOGRAPHY: Ashlin Wang
TALENT: Voices&, Talent Unlimited
POST PRODUCTION: Anda Creative